Jan 11, 2012

Gil Friend's Best of 2011

Gil Friend, probably the grandaddy of corporate sustainability strategy, keeps a great "business-case-for-sustainability" blog. This week he published his top 10 sustainability developments of 2011. My #1: 
Ecological Accounting
The domain of Ecological Accounting (aka, reality-based accounting) took a huge step forward this year when Puma (with PWC and TruCost) produced an environmental balance sheet and P+L, suggesting what their financial would look like if "nature's services" mattered. The bottom line: the ecological liability (amounted to) more than 45% of Puma's net earnings. Puma's parent company plans to extend the analysis across the rest of its companies this year...
See the rest of Gil's list here.

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